Sejong University Classes Spring 2020
Prof.  David A. Mason
Cultural Tourism Management
Mon-Wed 15:00-16:15      All-Online
2nd HOMEWORK  PROJECT ASSIGNMENT:

1.  Choose any Cultural Tourism Festival (international-level) that you can attend.   Any!!
-- depending on where you are staying & what's available; at any time of the year -- the
more events of it, the better!  The Buddha’s Birthday Dharma Ceremony
(at every temple,
though at a big temple is better
) on the early morning of Saturday May 30th would be fine.

2.  Imagine that you are working for the Korean Ministry of Sports, Culture and Tourism,
and you are assigned by your boss to review this annual Festival.

3.   Do any website research that you need-to about it, so that you understand.

4.   Attend the event(s), take notes and photos, including selfies.
If you cannot attend one due to CV restrictions, just research a past festival online,
and PRETEND that you attended it; write the report as-if you had!!

5.  Write a 5 or-so page report to your Boss (length depends on how many photos are used;
it should be at least 4 pages of writing).

6.  Your report should evaluate the event, from a Cultural Tourism Management point-of-view.
Tell what you found that was good, right, fun, exciting, interesting, pleasant/enjoyable.  
And, what was bad, wrong, not fun / exciting / interesting, or unpleasant.  
Would you recommend it for Korea (or whatever country) to further promote for more
international tourists to attend?   Why or why not?   
Pay special attention to the "globalization" factors -- use of languages and such etc --
are they adequate or not?
What do you recommend that they change in the operation of this event, for next year?

7.  MS-Word file.  Single-spaced, regular margins and 12-point font!
Do NOT just copy from any internet page!

8.  Send this to Prof. Mason mtnwolf@gmail.com by June 15th (at the latest).

9.  Mason will judge you on English accuracy and vocabulary,
original
self-writing skills, professionalism and content quality;
and how well you follow all the above directions.
Schedule:
First Class is Wednesday March 3rd
Wednesday May 5th is National Children's Holiday
Wednesday May 19th is Buddha's Birthday Holiday
Online Video Lectures only  --  See Videos, Weekly Assignments  
and Exams in "Lectures" folder on Blackboard.
Midterm Exam will be on Monday April 26th
Same type of Exam as before, on Blackboard; 3 pages; covers all we did after we started.
I will post the Exam before 3pm, and note when you download it;
the Deadline is 2 hours after you download, or 5pm.
Yeondeung-hoe  or  "Lotus Lantern Festival"   -- will it be cancelled..?!

Now scheduled for Sat May 15 and Sat May 16, 2021 (Year 2565 of Buddhist Era)
Actual Buddha's Birthday Holiday 부처님오신날:  Wednesday April 19th.
Jogye-sa Temple and Jongno Avenue, etc, downtown Seoul:

Exhibition of Traditional Lanterns                                      All April
Cheer Rally at Domgguk Univ Stadium                             
Sat 05.15   Afternoon
Gigantic Lantern Parade Celebration                                Sat 05.15   Evening
Traditional Cultural Events and Performances                  Sun 05.16  noon-7pm
Final Celebration                                                               Sun 05.16  Evening

Buddha’s Birthday Dharma Ceremony (every temple)     Saturday 05.19  early morning
First HOMEWORK  PROJECT ASSIGNMENT:

1.  Choose and Visit a UNESCO World Cultural Heritage Site in the nation where you now are.
-- if you can visit more than one, that's better!

2.  Imagine that you are working for the UNESCO World Cultural Heritage Center,
and you are assigned by your boss to review that Site for its periodic evaluation.

3.   Do any website research that you need-to about that Site, so that you understand it
(better if you do this before visiting).

4.   At the site, take notes and photos, including selfies (so I know you were there).

5.  Write a 3 or-so page report to your Boss.  No photos in the paper!

6.  Your report should explain the Values by which this site became a UNESCO World
Cultural Heritage Site (according to the criteria we learned), and then evaluate whether
those Values have been maintained properly.  Investigate the history and flow of domestic
& international Tourism to that site (until 2019), the refurbishment, repairs & maintenance;
and the current policies to protect and preserve it.   From a Cultural Tourism Management
point-of-view, tell what you found that was good, right, fun, exciting, interesting, pleasant;
and, what was bad, wrong, not interesting or unpleasant.  

Would you recommend it for its Host Nation further promote it for more international
tourists to visit?   Why or why not?   Pay special attention to the "globalization" factors
-- use of languages and such etc -- are they adequate or not?   What do you recommend
that they change in the operation of this Site, in the future?

7.  If you cannot visit a Cultural or Mixed Site, you may visit a UNESCO World Natural Heritage
Site.  If you cannot visit either, let me know, and you could visit & report-on some local site
that maybe COULD someday be inscribed as a UNESCO World Cultural Heritage Site!

8.  MS-Word file.  Single-spaced, regular margins and 12-point font!
Do NOT just copy from any internet pages!    Attach photos to the Email.

9.  Send this to Prof. Mason mtnwolf@gmail.com by Monday May 18th (latest).
Be sure to include "CTM" in the email-subject, and your name & # in the text.
Mason will judge you on English accuracy and vocabulary, original
self-writing skills,
professionalism and content quality; and how well you follow all the above directions.